8/31 — Crap Free, Guaranteed.
Crap free? What does that even mean?
Ever read the back of your shampoo bottle? Only you couldn’t, really, because you couldn’t pronounce half the things on there. Sodium lauryl sulfate? Selenium sulfide? What the heck are those? And why am I rubbing them on my head?
I didn’t know, either. (I’ve found out since then, and the answers weren’t reassuring at all.) But I decided that if I didn’t know what the heck was in it, I didn’t want it on my skin.
Turns out that what goes on your body is just as important as what goes in it. There are a lot of people these days who are paying a lot of attention to what they eat — and that’s awesome! But what you smear on your skin has just as great an effect on your health.
Garbage on, garbage out
Your skin is, in fact, the biggest organ in your body. Didn’t think of it that way, did you? I mean, it’s just your skin. It keeps you inside and everything else out, right?
Except that it’s actually far more complex than that. Your skin lets sweat out, right? So it stands to reason it’ll let things in, too. Rubbing Ma Cobb’s Joint Liniment on your aching back wouldn’t do you much good otherwise, would it?
So what you put on you is pretty important. But how do you know what’s safe? There’s lots in the news about things that are safe to eat, but not near as much information about what is and isn’t safe to smear on your skin.
That’s where I come in. And that’s where Crap Free, Guaranteed comes in, too.
So it’s all natural, right?
I only use ingredients I know are safe. They’re natural. Many of them are organic or wildcrafted. They’re the highest grade I can find. And they’re all tested — on me, not on the cats! — before I put anything made with a new ingredient in the shop.
Turns out that just ‘natural’ isn’t enough, though. Remember sodium lauryl sulfate? It’s considered perfectly natural by, well, just about everyone, including the FDA. Know what? So are plenty of things aren’t good for you.
And SLS isn’t either. That’s why I don’t stop at just ‘natural’, and why my guarantee says nothing about ‘natural’ either.
There’s nothing wrong with ‘natural’ — don’t get me wrong! It’s a good place to start. But you’ve got to include safe and good for you and not made with awful craptastic stuff, too.
But if ‘natural’ isn’t enough…
‘Natural’ is where I start when I choose new ingredients — but I continue, too, with research into each ingredient’s safety, effectiveness, and environmental impact. And I only pick the absolute best of the best, taking all of that into consideration.
Because I only want to be selling you what’s best for you — yes, even when it’s more work, even when it costs me a little more, even when taking a shortcut would sure hell be a lot less work. Because this is what I believe in, my dears, this is my passion, this is where it’s at for me, is making sure that what I’m selling you really is that good.
All of that goes into my guarantee, and right here is where it all gets real —